Philosophies

Invest in Beauty

The Fleurage belief of true beauty is that of the radiant aura we have when we are filled with the inspiration and joy that reflects the satisfaction of a harmonious life. We can only be our best most gorgeous individual selves when we are treating ourselves well as part of our everyday existence.

“The longer I live the more beautiful life becomes. If you foolishly ignore beauty you will soon find yourself without it. Your life will be impoverished. But if you invest in beauty it will remain with you all the days of your life”
– Frank Lloyd Wright

The Fleurage Perfumery offers an elegant, sensuous approach to personal scenting steeped in the traditions of quality perfumes, skin finery and bathing rituals from ages past. We specialize in sensory delight to awaken, intensify and amplify personal allure. Ladies and gentlemen both are invited to step into the world of Fleurage and sample the glamour of natural beauty and grooming to bring out the best of what you are. When we experience the joy of wellbeing from investing in our natural bodies we radiate our inner beauty.

The beliefs that inspire the creation of our products come from never ending exploration and experience of the art we practice. When studying aromatherapy and the psychology and physiology of scent there is evidence of actual physical benefits from using essential oils as part of the care we take of our bodies. We believe using these botanical products as part of the rituals of bathing and scenting ourselves will improve our wellbeing physically and mentally. Perfuming ourselves is the simplest way to bring pleasure to our everyday and scent is a guilt free pleasure we can indulge over and over.

The experience of scents we love – and connect with – can bring us comfort and fill us with a joy that can be rekindled time and again with each breath as it activates the memory.

Create New Delight

Exploring new and different beautiful scents can also help create new olfactory memories to stimulate these connections. We are each of us precious enough to treat ourselves to the things we enjoy and superior quality, botanical perfumes can bring us these moments of transportation and make our every day more beautiful.

Treat Others Like You Would Yourself

The important philosophies that govern the way we do everyday business at the Salon de Parfumerie are based on ideals of conscience, responsibility and right conduct. We trust these will be important to you too.

Perfume is an individual, intensely personal choice to be made without the distractions and compromise of budgets, sales incentives and intentionally misleading and confusing marketing. At Fleurage there is continual observance of the principles of excellence in design, pride in quality, craftsmanship and appropriate price in anything undertaken.

Our primary focus is what the product means to its customer and because of this the product integrity is more important than production costs. This allows all components to be sourced and manufactured locally wherever possible first and when choosing containers and packaging they must be re-usable, recyclable or retainable.

Fleurage will not engage in animal testing or exploitive work practices in its manufacturing processes and the ingredients for fragrances are always botanical extracts. All other product ingredients are as natural and gentle and safe as possible.

We encourage the open sharing of information and believe the knowledge gained creates better standards and choices for our company and ultimately for our valued clients.