Editorial happenings
The Fleurage Perfumery Blog - Notes on Fragrance
Thursday, 09 September 2010 15:29

This fabulous magazine has given us a gorgeous little spot on the "what's new and hot" page, showing our White Flowers EDP. What is singularly remarkable is that NO money changed hands. I dont know how many of my readers are aware that editorial in magazines is often only done with commitment to advertising spend, but that is how it is. We recently met with the beautiful Janique to chat about advertising placement and she was very understanding about times being tight right at this moment but that we are very interested in the value of an outlay for an 'annual' publication. Next thing we know there is a call out for some product shots. How wonderful. 

So its the latest issue just out to look for and has a blue themed cover- Bride to Be Wedding Flowers Annual. Its a great magazine and inspiring for anyone who loves flowers, not just brides.

Keep a look out for the latest "Slow Guide to Melbourne" coming out in October. We are to be featured in that too. Very exciting.

Also I am waiting on news of the Hocking Stuart "little red book" which will hopefully be out by Christmas. For those who dont know this real estate agent produces a type of a magazine called Red. In it they showcase (along with their real estate) cool and unusual destinations like bars, cafes and fabulous shops like the Perfumery. We were a feature and they are compiling them all into a coffee table book of great places to visit. Again no money has changed hands and this has come about because of a genuine interest in what we are doing here.  

I applaud anyone who is a searcher of information to share with others and not just in it for the grab and hustle of money making.

Thats all we have for now but stay tuned as the year gains momentum into summer.

Cheers

The Baroness

Add a comment
 
no more sitting around
The Fleurage Perfumery Blog - Notes on Fragrance
Thursday, 09 September 2010 14:54

Well winter is well and truly over and out. Spring is here and with it the new life force and fresh outlook. Suddenly there is much to do and none of it small undertakings. Exciting times as ideas burst forth and people wake up and get moving.

Add a comment
Read more...
 
Spring Salon Showing
The Fleurage Perfumery Blog - What's Happening in Perfumery
Thursday, 09 September 2010 13:38

Aaaah Dior! So elegant. So refined. So beautiful. Cast your imagination back to a time when fashion wasn't a group of sulky teens wobbling their skeletons down a platform runway. Picture a different time, when women gathered in the luscious salons of the actual couturiers to witness the creations first hand by invitation. Where the models sashayed around amongst the crowd so fabrics could be felt, stitching admired, and every detail inspected and memorized to capture the look. Spring is upon us and in tribute to a fresh outlook we are hosting just such an event here at the Perfumery.

Add a comment
Read more...