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What's Happening in Perfumery

Perfume Creation for Brides

2012 has started with two bookings for Bridal Showers here in the perfumery. Both have chosen the very special 'Create a Perfume for the Bride' event we offer. I really do love hosting these for the magical beauty they add to a bride's journey into marital union.

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Spring Salon Showing

Aaaah Dior! So elegant. So refined. So beautiful. Cast your imagination back to a time when fashion wasn't a group of sulky teens wobbling their skeletons down a platform runway. Picture a different time, when women gathered in the luscious salons of the actual couturiers to witness the creations first hand by invitation. Where the models sashayed around amongst the crowd so fabrics could be felt, stitching admired, and every detail inspected and memorized to capture the look. Spring is upon us and in tribute to a fresh outlook we are hosting just such an event here at the Perfumery.

 

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through the looking glass

Repetition. The same thing over and over in never ending cycles until the focus is lost. Perfumery is in the looking glass.

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What next?

I know we are behind the rest of the world with fashion seasons here in Australia but as our spring approaches I have been considering what the next direction in commercial perfumes might be.

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Trend Forecasting

Reading an article the other day discussing trend forecasting got me contemplating the future of perfume and perfumery. Li Endelkoort is considered a world authority in predicting changes across the world in all areas- cars, technology, fashion, colors, cosmetics and also perfume. Her comments were intriguing and alluded to directions that convey fluidity except in the perfumery industry where a fluid product is predicted to become more solid! How odd!

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