An extraordinary morning in Melbourne. Twenty special guests were treated by Renault to a morning of French elegance and style. Chauffer driven to the Luxury inner city venue, every guest was invited to create their own perfume over champagne and lunch before being delivered back home by Renault.
An exquisite experience of custom styling and personal attention.
The Renault Captur was the reason for the occaision. A car designed with customisation at its core, it is also a passport to experiences, places, people and events. The day began by having the guest and their friend collected from their door by the Renault driver in a brand new Captur. This was a morning dedicated to personalisation and luxurious French style.
Guests arrived full of excitement. Some mentioned they had squealed upon opening the invitation!
Mon Bijou is a superb venue located at the top floor of the Adelphi Hotel overlooking Mebourne's innercity skyline. It is a beautiful and luxurious setting – and superbly run.
Refreshments upon arrival.
And time to settle and take it in.
A short welcome and a showcase of the car touched on the many ways it can be personalised to match individual tastes. Custom was the theme for the day and so it was we lead into the custom perfume making.
Fleurage Signature Scent Design
A brief introduction to the art of perfume gave people an understanding of perfume structure, the styles, the ingredients and the method.
Everyone was very keen to begin sampling and exploring.
Favourites were written down…
and then the magic happens.
As each person completed their scent selection, our perfumer Emma Leah, created a custom formula for each person. Their own formula from their own favourites. Twenty custom formulas created from each individual set of ingredients, handed back, ready for the creation stage.
"How is this possible?" we heard people ask. Emma Leah designed this method and knows the components inside and out. It is only through such depth of knowledge that such dexterity is possible. There are very few perfumers in the world able to do this.
And then it was time. Time to begin creating fragrance.
What we love about this is that it is all about the person and their tastes. We start with what they like and build from there.
We congratulate Renault and Soda Communications for having the insight to treat their esteemed guests to such a wonderful experience.
Everyone will remember the day when they were chauffer driven by Renault to Mon Bijou to create their own custom perfume.